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    • Cloud Office co-organized event

    Masterclass: Marketing in the era of AI

    Full-day On-site Workshop on how AI transforms the Marketing Industry

    Sold out

    AI development and adoption is happening at a mind blowing speed. For less than a year it has turned into a central theme and the key factor that will redefine everything - both within the economy and the society. 

    AI’s potential specifically in the field of marketing is opening vast opportunities and it is already altering the entire industry. From customized content creation to task automation and data analysis, AI has seemingly endless applications serving the final goal to increase efficiency and gain better results.  

    Within the forthcoming masterclass we will explore key definitions, benefits, use cases and finally a step-by-step guide for integrating AI into your next marketing campaign.

    Join us on

    March 21, 2024  

    09:00 AM - 4:00 PM EET

    Grand Hotel Millennium, Sofia

    Event agenda:

    09:00 - 09:30
    Registration and Morning Coffee

    09:30 - 09:40
    What the future looks like 
    Zoran Arsovski, Managing Director & Chief Growth Officer, VertoDigital

    09:40 - 10:00
    The Future of Marketing with AI
    Lora Ivanova, Enterprise Account Executive, Google Cloud
    Ivo Zimbilev, Managing Partner, CloudOffice

    10:00 - 11:30
    MODULE: DATA

    AI-powered Analytics in GA4
    Yasen Lilov, Verto Digital

    Enhancing creative performance using Google Vertex AI Vision 
    Lili Kostadinova, Data and AI Consultant, Cloud Office
    Lenko Yordanov, Head of Digital & Demand Generation, TBI Bank

    Using AI for predictive value based bidding
    Dimitris Terzopoulos, Data & Measurement Solutions Manager, Central Eastern Europe, Google

    Moderator of the module: Lili Kostadinova, Data and AI Consultant, Cloud Office

    11:30 - 12:00
    Networking coffee

    12:00 - 13:30
    MODULE: ADVERTISING

    Are you feeding the ad algorithms with the right signals? First-party data in a cookieless world 
    Ivo Shipochkhy, Verto Digital

    Recommendation Algorithms and content personalisation  
    Victor Tchervenobrejki, Machine Learning Lead, Cloud Office

    Unleash the power of AI in your social media campaigns 
    Petar Hadzhikolev, Social Media Marketing Manager, 1FORFIT

    Moderator of the module: Zoran Arsovski, Managing Director & Chief Growth Officer, VertoDigital

    13:30 - 14:30
    Networking lunch

    14:30 - 16:00
    MODULE: CONTENT

    GenAI and SEO - The content journey of the Bicentennial Man - how to add a heart to AI 
    Maria Georgieva, SEO Team Manager, Payhawk

    AI & brands storytelling 
    Jordan Petrov, Strategy Partner, Fiction

    Case Study: Nexo's AI Marketing Success Stories & Failures
    Dimitar Stalimirov, Director of Brand Marketing, Nexo

    Moderator of the module: Alexander Boitchev, Editor-in-Chief, Digitalk.bg